How the recession has fundamentally altered undergraduate perceptions of campus brands

The UK economy declined in 2009 by 4.9%, its worst performance since the Great Depression some 70 years earlier, and by a full 6% over the full extent of the downturn. And even if many in the UK workforce have had prior knowledge of the realities of previous downturns and recessions, then today’s finalists have known nothing but positive economic times. How will they respond? What is important to them in the aftermath of their first recession?

Are the views, habits and behaviours we have come to associate with Generation Y become obsolete?

More to the point, can an organisation go to market after the most tumultuous economic period for generations without understanding how their employer or graduate brand has been affected? Has any organisation come through the last two years with purely minor reputational damage? Is their employee value proposition in need of minor running repairs or is the damage more fundamental? Can an organisation go (back) to market for graduates without a comprehensive answer to such questions?

This whitepaper explores how students’ perceptions of graduate employer brands have changed as the UK emerges from recession.

Request this whitepaper