Recruitment must go mobile

Every minute of every day individuals are bombarded with information. During the working week we are subjected to thousands of messages from newspapers, billboard campaigns, advertising on tubes, in trade publications and – of course – via email and the internet. Organisations have to fight hard to make themselves heard.

The challenge to stand out from the crowd is enormous. And nowhere more so than in recruitment, where to find real talent, organisations must maximise their audience by appealing to both passive and active job seekers. And to maximise their ROI, organisations need to give potential employees the ability to respond immediately. This is where mobile really comes into its own.

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